Health Assessment of the famli using Gordons 11...

Assessment of the Family using Gordon’s 11 Functional Health Patterns Grand Canyon University: NRS-429-V , 2013 Health Assessment of the lamoth’s Family, using the Gordon’s 11 Functional Health Patterns. The Gordon’s 11 Functional Health Patterns Assessment is a very useful tool in assessing and evaluating the family’s established health patterns, allowing the care provider an inside look at the overall health of a particular family and able to assist them in setting goals for better health outcome for the entire family. This paper will discuss the health habits and manner of functioning of the Lamoth’s family, which consist of a mother age 41, father age 37, and 3 teenage sons, ranging in†¦show more content†¦As for the members of the Lamoth’s family role, the mother is the sole provider for the family, wears many hats and family cannot stand without her, father also husband, stressed over not providing for his family due to lack of jobs, works part time but only to maintain child support to previous children. The children see themselves as dependents in this family, not responsible for anything. The Lamoth’s family members are open minded, mother and father discuss with teenage sons all the do’s and don’ts about sex and self-protection and legal issues surrounding inappropriate sexual behaviors. The Lamoth family believes in the use of condoms for safer practices, but encourage abstinence to the teenage boys. As for Coping and Stress Tolerance, this family has dealt with stress based on mother’s ability to handle them, all stressors come to her and most likely will be resolved by her, so every member of the family relies on her coping to assist them in coping. Mother copes best through prayers, believing God has the answer for everything. The Lamoth family is Christian by Faith, Pentecostal, they worship on Sundays, and they pray and fast. For the Lamoth’s

Internet Marketing - 1470 Words

Since its release in 1991, Internet revolution has changed the way companies do business and customers consumers buy products. Chaffey et. al. (2003) defines Internet Marketing as the use of Internet to achieve marketing objectives and support the modern marketing concept. Internet opens a world of opportunities to the organizations as well as customers. It gives customers a much wider choice of products, services and prices from various suppliers. For organizations, it gives opportunity to widen horizons by entering new markets and offering new services thereby competing with larger business. Internet marketing may be used for business to business or business to consumer environment (Chaffey et al., 2003). Location-free and lower†¦show more content†¦Retailers in UK must take advantage of increasing number of internet users. Since the location is no more important, products can be provided at lower prices. New entrants can take advantage of financial freedom by developing organization as per logistical demands for a new format. Niche Markets can reach more new customers due to global presence. Hamleys toy shop in London for example, gets majority of its sales on website from US customers. By use of website a retailer can display any number of products. Also firms can collect rich data from customers and personalize service for them. Advantages to consumers include 24 hour shopping. Thus they can shop anytime and no longer have to wait in the queues. Moreover, some goods like music and software can be received instantaneously (Afuah Tucci, 2003). Although there are many advantages of online shopping, there are a few disadvantages as well. Online shopping cannot provide the social experience. Most of the consumers like to see, touch and test products before buying. Online distribution doesn’t allow good display of products. Bad quality images and slower downloading time induce consumer to end site. But with ever improving technology, this problem would be eradicated soon. Manufacturers may face conflicts with existing distribution channels if they sell products directly online (Web 1). Security is one of the major concerns in use of internet for online transactions.Show MoreRelatedInternet Marketing And The Internet Market1354 Words   |  6 PagesAre you finding it extremely hard to succeed in your internet business? You are up for retirement and internet marketing should have been your retirement plan but you just can t make it work! Well, you are not alone in this. Most people get into internet marketing and online businesses without the right information to help them succeed and make more money to finance their retirement. In fact, only 5% of internet marketers succeed in the industry. You can be part of this successful lot. But firstRead MoreInternet Marketing3120 Words   |  13 PagesThe advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as â€Å"The management and execution of marketing using electronic media such as the web, e-,mail, Interactive TV, IPTV and wir eless media in conjunction with digital date about customers characteristics and behaviours†(Chaffney, 2006 p. 10) In â€Å"2009 brands spent half a billion pounds on internet advertisers, up from  £114 million in 2002â€Å"(mintel,2010) ThisRead MoreInternet Marketing1291 Words   |  6 PagesHND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass:Read MoreAir France Internet Marketing : Optimizing Google1162 Words   |  5 Pages1 GROUP (UP TO 2 PEOPLE) WEB ANALYTICS ASSIGNMENT #1 (50 POINTS) DUE DATE: Wednesday, 2/17/2016 ï‚ · This assignment will analyze the data (AirFrance.xls), interpret the results, and make recommendation from the Case: Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search (KEL 319). Please read the case first and follow the instructions in the following very carefully to do this assignment! ï‚ · Please do the following analyses using the data in the â€Å"DoubleClick† sheetRead MoreInternet Marketing1665 Words   |  7 Pagesthe role internet marketing has within a modern marketing context P2 describe how selected organisations use internet marketing Internet Marketing Internet Marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to for direct sales, as well as sales leads from websites or emails. Today, Internet Marketing is evolving into a broader mix of components a company can use as a means of increasing sales. The benefits of internet marketing is thatRead MoreInternet Marketing of HND1281 Words   |  6 Pagestitle Internet Marketing Assessor Lun HOU I confirm that this is all my own work and has not been submitted for any previous assessmentStudent signatureDate OutcomeCriteriaAssessors decisionInternal VerificationLO1 Understand marketing through the internet. 1.1 explain the elements of internet marketing 1.2 evaluate the internet marketing mix1.3 compare internet marketing tools e-tools1.4 examine interactive order processingLO2 Be able to use the internet for promotionRead MoreMarketing : Internet Marketing And Advantages Enjoyed By Internet Marketers1164 Words   |  5 Pagesreferred to as marketing (Kotabe and Helsen). The purpose of marketing is to ensure that they promote or sell products, services of their brand. Marketing can be of different forms considering, what is more, useful for the businesses. For successful marketing technique o r strategy, one should be able to analyze the market target, consumer preference, market segment and also understand the consumer behavior (Kotabe and Helsen). One of the major forms of marketing is internet marketing. This paper willRead MoreInternet Marketing : A Target Audience886 Words   |  4 PagesInternet marketing Firms must understand consumer behavior and go where the consumers are to market their products. With the wide use of online websites and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, Perks, HealyRead MoreInternet Marketing : A Target Audience897 Words   |  4 PagesInternet marketing Firms must understand consumer behavior and go where consumers are to market their products. With the wide use of online information and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, PerksRead MoreImpact of Internet on Marketing3911 Words   |  16 Pagesthe internet channel. Nowadays, consumers have the tendency to shop online. Thus, a good internet  marketing  plan would help an organization to position their product or service in such a manner that the target audience can be reached. Yet, there are some difficulties that companies and consumers face where the point is for that research. This research points out some major limitations faced by the internet nowadays and on which further re search is required. INTRODUCTION Marketing  is an

Interoperability of PANs, LANs and WANs Free Essays

Abstract With the explosive growth of mobile wireless communication technologies, network integration is vital for next generation wireless networks as the different technologies available have been optimized for diverse usage models. This paper addresses the interoperability of Bluetooth, WLAN and WiMax focusing mainly on interference and handover management. Firstly the coexistence issue of Bluetooth, WLAN and WiMax is addressed as they operate in the adjacent (almost overlapping) bands. We will write a custom essay sample on Interoperability of PANs, LANs and WANs or any similar topic only for you Order Now Secondly a new standard aimed at providing a framework for media independent handover (MIH) among diverse networks is presented. Finally using a usage scenario, it is further shown how the MIH framework helps in the handover management taking into consideration user preference and available resources in the above named networks. Keywords: MIH; interoperability; coexistence; Introduction Wireless communication growth has been on the increase in the past years, thanks to the advantages they offer which include deployment flexibility, compatibility and user mobility during communications. Emerged technologies have been designed independently to deal with specific service types, usability domains and user categories.. The need to optimize performance led to the integration of radio access technologies to extend service availability as users expect to be globally reachable everywhere and at all times to the best network possible. For this to be feasible, access networks have to work together to enable users take full advantage of the available options (Piris et al 2009). The IEEE 802.21 standard which provides a framework for Media-Independent Handover (MIH) in diverse networks is discussed in this paper. This standard defines three types of MIH services (event, command, and information) that facilitate the mobility management and handover decision making (lim et al 2009). The interoperability of Bluetooth, WLAN and WiMax is addressed from the interference and handover perspective. The problem of mutual interference between Bluetooth, WLAN and WiMax is analyzed using time multiplexing enabling their coexistence and to further aid their interoperability, the IEEE 802.21 standard which seamlessly enables handover (which occurs frequently due to user preference or allocated resources) among diverse networks is discussed. This paper is organized as follows: Section 2 starts with a background which provides an overview of the wireless technologies considered above. In Section 3, using a collaborative technique, the coexistence problem of Bluetooth, WLAN and WiMax is addressed, the section goes further on to analyze how the IEEE 802.21 standard makes possible the interoperability of the three technologies. Section 4 provides an illustrative use case that highlight the usage of the Media-Independent Handover Services standard in an integrated wireless environment and some issues associated with their interoperability is discussed. Finally, the paper ends with conclusion and future directions. 2.0 Background 2.1. Bluetooth (PAN) As stated by Bhagwat (2001), Bluetooth 1.1 is a short range wireless link technology intended for cable replacement. Bluetooth operates in the 2.4 GHz ISM frequency band. As seen in Golmie (2001), Bluetooth’s air interface is based on an antenna power of 1mW and uses Gaussian frequency shift keying (GFSK) as its modulation scheme. Time Division Multiplexing (TDM) divides the channel in 625 µs slot and support a data rate of 700kbps to 3Mbps. Bluetooth uses frequency hopping spread spectrum (FHSS) Song et al (2007). Bluetooth uses authorization and authentication to verify users and their right to connect with each other. As indicated by Johansson et al (1999), Authentication in Bluetooth uses the challenge–response strategy and connection may require a one way, two-way or no authentication which is achieved based on the stored link key or by pairing. Traskback (2000) adds that there are three different security modes present in Bluetooth, Mode 1,2 and 3. 2.2.WLAN(LAN) 802.11 is a collection of standards for implementing WLAN communication in the designated frequency bands. Currently there are about twenty two(22) amendments(Labiod et al 2007)which all adopt the media access technique called Carrier Sense Multiple Access with Collision Avoidance (CSMA/CA).This work is focused on the 802.11g specification. Song et al (2007) indicates that 802.11g has a coverage of about 75 feets, supports the Direct squence spread spectrum and Orthogonal Frequency Division Multiplexing signalling method to attain a maximum data rate of 54Mbps. 802.11g operates in the 2.4GHz band. Security in WLAN can be achieved by deploying an authenication mechanism as a means to WLAN access contol and providing confidentiality for wireless data by establishing encrption. The EAP-TLS which provides certificate-based authentication for WLANs, a replaced WEP as it satisfied all the required properties of authentication protocols (Tavallaee, 2007). 2.3.WIMAX(WAN) Wimax operates on FCC licensed frequency range of 10 to 66GHz and unlincensed frequencies of 2 to 11GHz and has a theoritical bandwidth and range of 75Mbps and 50Km respectively. IEEE 802.16e, the mobile version of Wimax will be considered in this paper, 802.16e works in the 2.3GHz and 2.5GHz frequency bands and uses OFDM (Zhang Chen, 2008).,the WiMAX MAC is centralized and connection-oriented unlike WLAN MAC that is distributed and connectionless (DeBeasi, 2008). Security in WiMax is based on authentication, encryption and authorization. 3.0 Bluetooth, WLAN and WiMax Interoperability This section analyzes a solution from the MAC layer to handle the coexistence issue between WiMax ,WLAN and Bluetooth and to further aid interoperability, discusses the implementation of the IEEE 802.21 standard which enables seamless handover among diverse networks. 3.1Solution to the coexistence problem of WiMax, Bluetooth and WLAN The idea is to synchronize the different protocols to ensure that their bandwidth over a shared spectrum is allocated in a time multiplexed, non-concurrent but fair way. By this, interference can be eliminated when these technologies operate in an integrated environment. Considering a usage scenario where a Mobile node(MN) uses a Bluetooth enabled wireless headset to conduct a cellular conversation, while simultaneously downloading email or browsing the Internet through the phone’s WiMax and WLAN air link interchangeably, Time division multiplexing is uses to mitigate interference as Bluetooth, WLAN and WiMax(band class 2 and 3) operate at adjacent frequencies bands (almost overlapping) thus causing conflict and severe performance degradation(Bitran Eshed, 2007) Firstly, the protocols are synchronized in time. A lowest common denominator is found between the different clock systems and are coordinated accordingly. WiMax time base is based on 5ms frame and Bluetooth is based on 625 µs per slot. 15ms is considered a common factor between the two system clocks during which 3 WiMax frames and 24 Bluetooth slots will be processed(Bitran Eshed, 2007). The addition of the WLAN in the coexistence scheme involves CSMA/CD which is not based on time allocations but on collision detection and the use of random back offs, ibid., p2. To minimize power consumption and to avoid interference, the WLAN interface is set to sleep mode when it is not transmitting and have the access point buffer all its transmissions – up to a predefined buffer size. When the channel is free and it exits the sleep mode, it sends a trigger frame to the access point, who sends all its buffered data. The figure below is a solution showing how the technologies would operate in the 15ms time interval. Having synchronized the links and identified the fundamental, repetitive pattern, it is essential to ensure that they remain synchronized throughout the concurrent operation of the links. Figure 1 illustrating time multiplexing of Bluetooth, WLAN and WiMax (Bitran Eshed, 2007) The Bluetooth SCO/HV3 profile defines a repetitive six slot period during which two consecutive slots are used for transmission. Because the Bluetooth interface is used in this scenario for transfer of voice, it is given preference. To avoid interruptions, the WiMax base station refrains from allocating transmission opportunities to the slots used by the Bluetooth. 3.2Seamless Handover Based on user preference and available resources , the ability to switch (Seamless Handover) between the different technologies has been made possible by the IEEE 802.21 standard which provides a framework for Media-Independent Handover (MIH) in diverse networks. This is discussed below. The IEEE 802.21 standard (media independent handover) was proposed to facilitate interoperability between IEEE 802 and non IEEE 802 technologies (Pontes et al, 2008). The 802.21 framework is called the media independent handover (MIH). MIH provides link layer intelligence and other related network information to upper layers to optimize handovers (Ying et al, 2008). It is assumed that mobile Node has interfaces that supports all three technologies. To sustain uninterrupted user connections during handover across different networks, the handover-enabling functions (MIHF) defined by the IEEE 802.21 is logically introduced between Layer 2 and Layer 3 of the OSI network stack. The MIHF provides available information from lower layers (MAC and PHY) to the higher layers of the protocol stack which are used to make handover and link-selection decisions. Figure 2 MIH framework/architecture (Gupta et al, 2006). As seen in figure 2, The main component of the IEEE 802.21 framework is the MIHF. It provides a consolidated interface to the upper layers independent of the primary access technologies. This is made possible by three services: The Media-independent event service (MIES),the Media-independent information service (MIIS) and the Media independent command service (MICS) The MIES provides services to the upper layers by reporting both local and remote events such as changes in link conditions, link status, and link quality. The MICS enables upper layer manage and control the parameters related to link behavior and handovers. The MICS offer commands to the upper layer, with this commands able to manage and send actions to the lower layers. The MIIS facilitates handovers by providing a mechanism for the MIHF to discover available neighboring network information within its vicinity. Hence, MIIS allows mobile nodes to check for available networks in range while using their currently active access network. 4.0 Usage Scenario Considering the same scenario cited above.FMIPv6 signaling is explicitly included as the Layer 3 mobility management protocol The MN request MIIS information and constantly listens to its interfaces. Upon receiving a signal from a WLAN AP accompanied by a 802.11 link detected event from the MAC layer sent to the MIHF, the MN becomes aware of a new connectivity opportunity. The event 802.11 link is sent to the upper layer, particularly sent to FMIPv6 the management protocol which in turn contacts the handover policy engine which pre-verifies the new connection. Depending on the implemented handover policy, the MN searches for information about the new network at the MIIS (such as security, required bandwidth security etc.) Figure 3 shows the operation in detail. The upper layer executes the handover decision taking into account the user’s preference and the resources available at the new network. After the decision has been made, the FMIPv6 signaling begins as illustrated in the figure above. The MN still stays connected to the previous point of attachment to provide a make-before-break approach enabling seamless hand over. When the FMIPv6’s FNA message is received, it indicates that handover has been completed (Pontes et al, 2008). The MN handover complete message releases the resources allocated by WiMax and deactivates the interface. Figure 3 WiMax/WLAN handover using the MIH framework with Bluetooth coexistence (PONTES et al 2008) 4.1. Interoperability Issues. Inability to control soft handovers: In the absence of an explicit support at the upper layer, an application is unable to benefit from soft handover capabilities when moving across different networks even if soft handovers are possible at the data link layer. The migrated connection are therefore open to packet loss and performance degradation. (Hsien et al, 2004). Infrastructure Support: Current approaches proposed that Mobile IP (MIP) can handle network layer mobility is only possible if the network provider provides for a home agent. Also the effectiveness of the approaches to achieve host mobility without incurring overhead in different networks, again is limited to the specificity of the networks they are assigned for. (Ibid). Power and Interference Management: Power management becomes a challenge when diverse access networks are integrated in same device. Bluetooth, WLAN and WiMax(band class 2 and 3) operate at adjacent frequencies bands(almost overlapping) thus causing conflict End to end security: Ensuring a trusted, efficient and usage-model appropriate means of authenticating users is a key issues in cross-network connectivity. (Hurwitz Bryan, 2003) as the different network devices have different security settings. 5.0Conclusion The emergence of heterogeneous wireless access technologies and their interoperability has been a major concern for future wireless systems. In this paper, the interoperability of WiMax, Bluetooth and WLAN have been discussed. Because no technology is good or generic enough to replace all others thus combined usage is a good approach to offer the always best connection. The coexistence of Bluetooth, WLAN and WiMax was analyzed first, taking into consideration the fact that the operate in adjacent (almost overlapping) frequency bands, so are subject to interference. Secondly with the use of the MIH framework, the interoperability of Bluetooth, WLAN and WiMax was illustrated through a common scenario. Some issues associated with their interoperability were also mentioned. For the future, active research should be performed in this area to completely eliminate these interoperability issues to enable users seamlessly utilize services irrespective of the network concerned for better coverage even at a low cost. Bibliography Bhagwat, P. (2001). IEEE Internet Computing. Bluetooth technology for Short-Range wireless Apps. , 5 (3), 96-103. Bitran, Y., Eshed, E. (2007, June 18). Solving the coexistence of WiMAX, Bluetooth and WiFi in converged handsets. EE Times Design . DeBeasi, P. (2008, March 24). WiMAX INTRODUCTION. Retrieved from http://www.mobileparadigm.com/my articles/200803.WiMAXPart1.pdf Golmie, N. (2001). Interference in the 2.4 GHz ISM band: Challenges and solutions.(online). Retrieved from http://www.antd.nist.gov/pubs/golmie.pdf. Golmie, N. (2009). Seamless Mobility: Are we there yetIEEE Wireless Communications – National Institute of standards and Technology Gupta, V., Williams, M. G., Johnston, D., McCann, S., Barber, P., Ohba, Y. (2006, July 18). IEEE 802.21 Overview of Standard for Media Independent Handover Services. IEEE 802 Plenary . San Diego. Han, T., Zhang, N., Liu, K., Tang, B., Liu, Y. (2008). Analysis of Mobile WiMAX Security: Vulnerabilities and Solutions. IEEE International Conference , 828. Hsien, H.-Y., Kim, K.-H., Sivakumar, R. (2004). An End-to-End approach for transparent mobility accross heterogeneous wireless networks. Mobile networks and applications , 364. Hurwitz, R., Bryan, P. (2003, November 1). The Future of wireless handsets. Retrieved 2011, from Deviceforge.com: http://www.deviceforge.com/articles/AT7085477626.html Jahansson, P., Jahansson, N., Korner, U., Jahannes, E., Svennaqs, G. (1999). 1999 IEEE International Conference Communications, 1999. ICC ’99. Short range radio based ad-hoc networking: performance and properties , 3, 1414. Jokela, J., Simpson, F., Zaks, A., Zhu, J. (2007). WPAN/WLAN/WWAN Multi-Radio Coexistence. IEE 802 Plenary. Atlanta. Labiod, H., Afifi, H., Santis, C. D. (2007). WI-FI T M , BLUETOOTH T M , ZIGBEE T M A ND WIMAX TM. The Netherlands: The Springer, P.O. Box 17, 3300 AA Dordrecht. Lansford, J., Nevo, R., Zehav, E. (2000, Nov 7). IEEE P802.15 Working Group for Wireless Personal Area Networks (WPANs). MEHTA: A method for coexistence between co-located 802.11b and Bluetooth systems . Hillsboro. Lim, W.-S., Kim, D.-W., Suh, Y.-j., Won, J.-J. (2009). mplementation and performance study of IEEE 802.21 in integrated IEEE 802.11/802.16e networks. Computer communication , 32 (1), 134-143. PONTES, A. B., SILVA, D. D., JOSE JAILTON, J., O. R. (2008, October 2008). HANDOVER MANAGEMENT IN INTEGRATED WLAN AND MOBILE WIMAX NETWORKS. IEEE Wireless Communications . Prince, J. (2006, November 12). Ensuring WLAN, Bluetooth Coexistence. Retrieved March 2011, from http://techon.nikkeibp.co.jp/article/HONSHI/20061121/124164/ Piris, E., Pentikousi, K. (2009). IEEE 802.21: Media-Independent Handover Services. Th e I n t e r n e t P ro to c o l Jo u r n a l , 12 (2), 7-27. Song, M., Shetty, S., Gopalpet, D. (2007). Mobile Networks and Applications. Coexistence of IEEE 802.11b and bluetooth: An Integrated Performance Analysis , 12 (5), 450-459. Tavallaee, M. (2007). â€Å"An Overview of WLAN Authentication Protocols†. Technical report, Univeristy of New Brunswick. Traskback, M. (2000). Security of Bluetooth. An overview of Bluetooth Security, Department of Electrical and Communications Engineering Helsinki University of . Vainio, J. (2000). â€Å"Bluetooth security†. Proceedings of Helsinki University of Technology, Telecommunications Software and Multimedia Laboratory, Seminar on Internetworking: Ad Hoc Networking . Ying, W., Yun, Z., Jun, Y., Ping, Z. (2008, May 20). An Enhanced Media Independent Handover Framework for Heterogeneous Networks. IEEE Vehicular Technology Conference, 2008. VTC Spring 2008. . , 2306. Zhang, Y., Chen, H.-H. (2008). Mobile Wimax : Towards Broadband Wireless Metropolitian Area Networks. NW: Taylor and Francis group,LLC. How to cite Interoperability of PANs, LANs and WANs, Essay examples

Taxi Driver Essay Research Paper Taxi DriverThe free essay sample

Cab Driver Essay, Research Paper Cab Driver The Martin Scorsese movie Taxi Driver represents a # 8220 ; descent into snake pit # 8221 ; through society # 8217 ; s credence of erotica, force and solitariness. The characters of Travis, Betsy, Senator Palantine and Iris are all typical of existent people, either surrounded by or populating in a universe of prevarications. After the rider ( or spectator ) gets into the cab, the driver begins with a bleary circuit of the grungy, dark and blue streets of New York and the faceless people that walk them. Though the streets are crowded, everyone is entirely. Many wander to the sleaze strips to see the X-rated movies that are now socially accepted by most of New York # 8217 ; s dwellers. As Travis says to Betsy when she mentions that she doesn # 8217 ; t like that sort of movie: # 8220 ; No, no. This is a film a batch of twosomes come to # 8221 ; . This shows the credence of society towards perversion, as if Betsy should bask that peculiar sort of movie merely because other people do. We will write a custom essay sample on Taxi Driver Essay Research Paper Taxi DriverThe or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Even if the bulk of people do something, it does non needfully do it all right. As good, society has begun to accept force. As Travis walks towards Wizard to acquire some advice, the camera looks down the block to a twosome of cocottes being harassed and assaulted by some immature trouble makers with ironss. This behaviour is ignored by all that see it. Travis looks the other manner, as if to state: # 8220 ; Hey, it happens all the clip, so that makes it all right # 8221 ; , subconsciously feeding his disgust with the trash of the universe. Subsequently, as Travis follows Iris and her friend from his cab, a big, ferocious black m an storms down the street shouting â€Å"I’m gon na kill him! † which besides goes unnoticed. Violence appears to be the solution to all jobs in this movie. The alone cab driver represents the stray people that walk the streets of New York. Although many of the people walk with others, they are still entirely. As Travis says in the scene where Betsy is introduced, # 8220 ; She is entirely. No 1 can touch her # 8221 ; . He is attracted to her because he sees himself in her ; they are two really lonely people, untouched by the other worlds around them. The cab driver sits in his driver # 8217 ; s place with a stony wall built up around him, debaring the trash thrown in his way. His ears are asleep from the many lies he has heard and the prevarications he himself has come to believe. Travis sees himself as a guardian angel sent down from Heaven to salvage the good from Hell. Travis is best described by the line # 8220 ; He # 8217 ; s a prophesier and a thruster, partially truth and partially fiction # 8221 ; . This line foreshadows that Travis wants to be the # 8216 ; rain # 8217 ; that will rinse the crud off, and that he will make something bad in the name of goodness. Betsy works in the run office of Senator Palantine. Like most politicians, Palantine ever knows the right thing to state to acquire the ballots, even though he doesn # 8217 ; t intend any of it. Betsy surrounds herself with these prevarications, as does Iris who believes that Sport ( her procurer ) truly cares for her. She lives in a snake pit of drugs and harlotry, where she is losing the artlessness of her young person far in front of her clip. It all ends with a explosion of blood and force, as the # 8216 ; rain # 8217 ; comes down to rinse the trash off.

How College Essay Plagiarism Checker Can Help You in Your Studying free essay sample

Shaping a Nation essays

Shaping a Nation essays The United States of America is constantly changing. Each president makes changes that shape this country. Three presidents that made some of the most important contributions to our nations history were, George Washington, Abraham Lincoln, and Franklin D. Roosevelt. They were involved in the three most important wars fought by the United States of America. George Washington was a great president who led this country to independence. He fought the British until they surrendered. The United States won the war. Furthermore, he appointed people to counsel him in making decisions that helped form economic and social stability. As the first president, he created a pattern whereby all future presidents were given the opportunity to make their own improvements to the country, yet, allow a continuity of leadership. Abraham Lincoln came to the presidency in a time of turbulence. Although he faced hardships while in the office of president, he faced challenges before he was elected that helped him know how to cope with controversy. He was born into poverty, failed in business, and suffered a nervous breakdown. Also, he lost eight elections before becoming president. The Civil War had the power to divide this nation. Lincoln pulled these two sides together and helped them unite. He abolished slavery with the thirteenth amendment and managed to keep the southern states from seceding from the Union. Franklin D. Roosevelt was the president that brought the United States out of the great depression and positioned it as a superpower. His most significant contribution was introducing the New Deal. He also was the president to create social security. Roosevelt helped the Allies in World War II with the Lend-Lease Act, which allowed Britain to place orders on supplies and weapons without paying money. Roosevelt was the president that launched the United States into its ...

Maths Report Math Problem Example | Topics and Well Written Essays - 1000 words

Maths Report - Math Problem Example The results also indicated that the smaller engine size cars have a higher MPG as compared to the bigger engine size cars. In conclusion, there is a strong negative linear relationship between a car’s engine size and its MPG and a car with a bigger engine size has the lower MPG as compared to a car with a smaller engine size. We have been provided with the car sales data containing 99 records for car make, model, price (new), price (used), age, engine size and MPG. First, I numbered each row of data as 1, 2, 3, and so on and then I used random sampling method for selecting a sample of 30 cars data using Excel Sampling (DataïÆ'  Data AnalysisïÆ'  SamplingïÆ'  Random) as shown in below screenshot showing only first 15 car number out of 30. For the Hypothesis 1, the type of calculations I performed were mean, median, mode, minimum, maximum and range, so that I know the averages and measures of spread of the car’s engine size and cars MPG. The type of statistical diagrams I made were stem and leaf diagrams, so that I investigate the distributions of cars engine size and cars MPG and scatter graph for investigating the relationship between a car’s engine size and its MPG. For the Hypothesis 2, the type of calculations I performed were mean, median, mode, minimum, maximum and range, and also lower and upper quartiles, so as I know the averages, measures spread and five figure summary of cars MPG for both the smaller and bigger engine size cars. The type of statistical diagrams I made were cumulative frequency diagrams, so that I recalculate lower and upper quartiles and median value of cars MPG for both the smaller and bigger engine size cars, and boxplots for comparing cars MPG for both the smaller and bigger engine size cars. The average engine size of cars is about 1.69L. About half of the car’s engine size is under 1.8L and the most common engine size of cars is 1.8L. The range of the car’s engine size is 2.05L

3.4 Case Study Example | Topics and Well Written Essays - 1500 words

3.4 - Case Study Example This calls for very careful and prudent credit policies, to avoid losses when clients become bankrupt. The industry operated profitably from 1985 to 1988, but a considerable recession that hit the economy in 1989 caused instability. As a result, the trucking companies lost revenues as manufacturers were reducing their transportation requirements as they cut down their operations. In fact, most of the trucking companies became bankrupt and the few that survived the situation lowered their prices to remain competitive. Although the industry recovered from the recession in 1990s, the transportation industry in southern Ontario remained challenging as there were too many companies competing for few clients. By 2003, albeit the industry experiencing substantial growth, the profit margins remained very low since the prices were still very low. To survive with very low prices, the companies are forced to look for loans so they can operate at high volumes to increase their profits. Besides, the trucking companies maximize the time they spend on the road to increase sales so they can be able to repay the loans and their operating expenses. The Ministry of Transportation of Ontario (MTO) had introduced legislation that required all vehicles used by trucking companies to comply with strict safety standards. The ministry impounded any vehicle that failed to comply with these safety measures. Commercial Equipment Financing (CEF) carefully analyses its borrowers before approving loans, with the aim of increasing the recovery rate. This is particularly very important because the industry is undergoing very tough economic conditions and the chance of a company failing to repay the loan is very high. What CEF looks for can be summarized in terms of ‘4 C’s of Credit’ as analyzed below. The financial History of the borrower is referred to as

Choose an issue impacting your High School, Community, Country, or the Essay

Choose an issue impacting your High School, Community, Country, or the World and why it is important to you - Essay Example to balance the act by â€Å"affirmative action programs to help blacks, women and other minorities to get better jobs and education," although no clear-cut public opinion is available on â€Å"racial preferences.† Although people have made real progress in eliminating racial discrimination from all walks of life yet we can see that employment opportunities are limited for blacks, housing problems are more severe for belonging to another nation and race. African-Americans of the same qualifications are offered 25 percent less salary than their white counterparts while holding the same high school certificates. Similarly, Latino men earn 37 cents less in a dollar than their white co-workers. Women are also a victim of racial discrimination; they earn just 76.2 percent of what men earn. Discrimination among women employees happens at work places, as African American, Native American and Latino women are offered less than white and Asian American women. Discrimination is happening at national level in all opportunities, which are offered to whites more than to blacks. Other than employment and housing, education is also affected. People commit hate crimes and racial profiling is going without interruption. It is very pathetic that in the time of grief when communities were struck by natural disasters like Hurricane Katrina, the African Americans were made to suffer more than white community people. The road to race based discrimination does not come to an end there. This pervasive color based discrimination was also noticed in relocation of Katrina victims. As per the tests made by the National Fair Housing Alliance, bias treatment was made in the matter of relocation, favoring white people to blacks. Discrimination is also made in rental transactions, as in about 6 out of 10 rental contracts occupants were not favored because of their color. It has been noticed by the Urban Institute in a study that African Americans and Hispanics are not preferred by mortgage lending

Consumer Perspectives on Internet Banking

Consumer Perspectives on Internet Banking Research report Project title Some[MG2] problems about internet banking and consumers perspectives on internet banking[MG3]. Introduction Similar to the adopting of automatic teller machine, pay attention to economics change , coupled with advancements in technology, banks begin to think their use of traditional branches again and are looking at online banking services as the next new technology to reduce costs while maintaining or enhancing services to the customer[MG4]. However, whether all of people want to use internet banking[MG5]. A series of factors, such as the security of personal data, the difficult of using the internet and others are sure to play an important role in consumer’s attitude to internet banking. In this paper[MG6], i try to investigate the factors that affect an individual’s decisions to use online services and some problems that internet banking[MG7] has met by far. Critical Review of literature Security for internet banking[MG8] While it is acknowledged that Australian banks have a great record related to security of customer information, surveys shows that individual who using internet banking are weary about privacy issues such as data or code collected by hackers, whether personal information could be disclosure and use. Therefore, security is a big issue and it should be focus on. And haw to solve decrease the risk of security? According to NOIE[MG9], the security protections offered by banks and which customers participate should include careful reference to their Web sites in their publication Verification by the use of digital certificate Evidence of security protection displayed on the screen Protections of PINs and passwords On-screen and mouse operated keypads for sensitive information Virus protection At least 128-bin encryption Firewall implementation Stated limits to customer liability for unauthorised use of access codes In fact, the security framework has been investigated[MG10]. According to Labuschange[MG11], a developed framework for security is consists of a defined six-step process. Step1. List all the security requirements for an internet banking environment in general. Step2. Identify all participants and stakeholders involved in the internet banking process. Step3. Break down transaction into different autonomous actions. Step4. Map these identified actions on to the participants involved, which serve as o model for the internet banking. Step5. Use the information obtained in step 4 to determine the security requirements for a secure internet banking environment. Step6. Use these security requirements to develop the security architecture, comprising suitable security procedures, mechanisms and policy[MG12]. And it also[MG13] says Internet banking including three main areas of security which are the the user’s computer, banks and the internet , Actually, i think mobile should also put into because nowadays , mobile phone is also a functional devices which can also conduct many applications including e-banking. And many hackers have transfer their attention to the mobile[MG14]. Individual’s perspectives on internet banking Above all, we can see that the security of internet play an important role on people’s decision to choose internet banking. However, if it is the most important reason which affect people to use internet banking and if people still trust internet banking[MG15]. Actually, the following table embedded within the trust model can ensure the perspective of an individual about the issue of trust . [MG16] On the other hand, some studies have[MG17] investigated other factors why individuals select a specific bank. Important consumer selection factors include convenience, service facilities, reputation and interest rates. According to Delvin[MG18] , customers spend less time on activities such as go to a bank and therefore they want more convenience and accessibility. According to International Journal of Customer Studies, although the Internet is becoming more and more popular, it is still a new products to which lead to distrust by customers. It has six hypotheses of the customer’s attitude to internet banking. H1.speed of transaction of electronic delivery channels provides a competitive advantage for them H2. Difficulties in the use of the new technology prevent some customers from using it. H3. Many people believe that the traditional banking system work well and therefore the online presence of the bank is characterized as not necessary. H4.Internet banking costs include those associated with Internet as well as bank costs and charges. Cost influences consumers’ attitudes towards electronic services. H5. People who use electronic banking services have a higher education level than others. Education may be another factor that is characterized as important in a customer’s decision to use or not to use online services. H6. Many people complain about the lack of information concerning the new electronic channels that financial institutions use today. In conclusion, it identified that the most significant factors that affect the customers’ decisions are security, individual’s age, the difficulties of using internet, the lack of information concerning products and services provide to customers. Factors such as the speed of transactions or the cost of using the internet have little impact on an individual’s decision. Actually, with the development of technology, the use of internet is no longer a problem, as increasing number of people own their pc and start to use computer and internet. In addition, the information which can provide to customers by electrical channels such as email or message. Methodology I will use data collection[MG19] to analysis why people choose internet or not use it and i will do a survey research because this kind of research is determined as the systematic collection of data in order to explain or forecast the behaviours and decisions of a certain population. Furthermore, i will use a generalized regression model and tried to estimate the probability of an individual using or not using internet banking. This kind of methodology is to determine the important factors that affect an individual’s decision to use or not to use internet banking. Research plan[MG20] References[MG21] Department of Management Science Technology, Management Sciences Laboratory, Athens University of Economics Business, Athens, Greece,2006 Bomil, S. Ingoo, H. (2002) Effect of trust on customer acceptance of Internet banking. Electronic Commerce Research and Applications, 1, 247–263. Dobson, A. (2002) An Introduction to Generalized Linear Models, 2nd edn. Chapman Hall, London. Kambil, A., Kamis, M., Koufaris, M. Lucas, C.H. (2000) Influences on the corporate adoption of web technology Damien HutchinsonMatthew Warren, (2003),Security for Internet banking: a framework, Logistics Information Management, Vol. 16 Iss 1 pp. 64 73 Understanding Security in Consumer Adoption of Internet Banking 293-306. [CrossRef] Normalini M. K., T. RamayahUnderstanding Security in Consumer Adoption of Internet Banking: 685-698. [CrossRef] [MG1]Your title is very vague. Need to make it more focused. Your introduction is very vague. What is your main question? In your literature section. You are just listing different studies. Need to make some links and also why you have chosen them. Need to work on your writing skills. Learn Harvard method of referencing. Try to look at the examples that Tesfa has left on your course’s Moodle site. [MG2]Need to be more specific. Issues and concerns with internet baking †¦.. [MG3]Which country, what is your time period [MG4]Your first sentence is very long and confusing. Break it down to at least two sentences and clearly state what you intend to say. You are talking about the background? [MG5]Incomplete [MG6]research [MG7]which country and where. If you are looking at consumer behavior then it does vary from country to country; location to location; and different groups. [MG8]It would be better to state which range of theories or models you are going to look at, then try to develop different components such as security and others. [MG9]Publication date – Need to use Harvard in-text referencing. [MG10]Incomplete, not clear what you mean [MG11]Year of publication [MG12]Why have you used these two models/theories? How would they help you? [MG13]Who says? [MG14]This section is very confusing and muddled. It looks as if you can just copied a section from a textbook. You need to link it to your research question. [MG15]incomplete [MG16]where is the source? Very poor referencing. [MG17]Name them [MG18]Year of publication [MG19]This doesn’t make sense. Don’t just copy from textbooks. [MG20]Where is your word count? [MG21]Learn to use Harvard method/style of referencing

Charlie Chan :: essays papers

Charlie Chan Charlie Chan/ â€Å"Rush Hour† movies similar in actors playing similar characters, different in production values and tones. In both of the movies the black actors use coon characteristics. Whereas in Charlie Chan movies Mantan Moreland has the descriptive pop eyes that are mentioned in coon characteristics (Bogle72-74). He uses this high-pitched voice when he speaks (Bogle72-74). He also is shown in the movies when he dances in certain situations. He is known for one of the movies greatest clowns, And in many cases his comic relief is very sudtle. Chris Tucker one of the best comedians in this day and age. Tucker has been known also for his pop eyes (Bogle 72-74). In both of his movies, â€Å"Rush Hour† and â€Å"Rush Hour 2† he dances to varies types of music. He also has this high voice, that seems to be somewhat annoying (Bogle 72-74). He uses his dancing skills to bring laughter to the audience. Tucker is a natural clown in all of his movies; he clowns during serious situation, and constantly brings a joke to the problems that have arisen. Chris Tucker has his way of bringing comedy to the picture. In the movies that he has been pictured in has constant comedy. His comedy is everlasting and doesn’t stop for anything. Both Charlie Chan and Jackie Chan (Lee) play a detective in their films. Charlie Chan doesn’t speak very much English in his movies. He is very patient with his partner and the way that he handles things. His demeanor is set to be very intelligent, undercover, Low profile, and patient (Charlie Chan’s Secret 2). Jackie Chan also has some of the same characteristics as Charlie Chan does. In the movies, Jackie Chan has to always try to fix some of the problems that his partner creates. Most of the time when trying to solve certain cases, he likes to be the undercover, low profile officer, same as Charlie Chan. His demeanor is to never let his guard down, but at the same time keep focused on case. In Charlie Chan movies, which were made in the thirties and forties. The picture is made in black and white. At that time the color for these types of movies was not as popular. The running time of the movie was 60 minutes.

Coffee Shop Business Plan

Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Java Culture will capitalize on its proximity to the University of Oregon campus to build a core group of repeat customers.Java Culture will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit. The company will operate a 2,300 square foot coffee bar within a walking distance from the University of Oregon campus. The owners have secured this location through a three-year lease with an option for extending. The have also provided $140,000 of the required $170,000 start-up funds. The remaining capital will be obtained through Bank of America commercial loans.The c ompany is expected to grow sales revenue from $584,000 in FY2001 to $706,000 in year three. As Java Culture will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from $100,000 to $125,000 during the same period. 1. 1 Objectives Java Culture’s objectives for the first year of operations are: Become selected as the â€Å"Best New Coffee Bar in the area† by the local restaurant guide. Turn in profits from the first month of operations. Maintain a 65% gross margin. 1. 2 Keys to Success The keys to success will be:Store design that will be both visually attractive to customers, and designed for fast and efficient operations. Employee training to insure the best coffee preparation techniques. Marketing strategies aimed to build a solid base of loyal customers, as well as maximizing the sales of high margin products, such as espresso drinks. 1. 3 Mission Java Culture will make its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the best brewed coffee or espresso and pastries in town.We will be in the business of helping our customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality. Java Culture will invest its profits to increase the employee satisfaction while providing stable return to its shareholders. Company Summary Java Culture, an Oregon limited liability company, sells coffee, other beverages and snacks in its 2,300 square feet premium coffee bar located near the University of Oregon campus.Java Culture’s major investors are Arthur Garfield and James Polk who cumulatively own over 70% of the company. The start-up loss of the company is assumed in the amount of $27,680. 2. 1 Company Ownership Java Culture is registered as a Limited Liability Corporation in the state o f Oregon. Arthur Garfield owns 51% of the company. His cousin, James Polk, as well as Megan Flanigan and Todd Barkley hold minority stakes in Java Culture, LLC. 2. 2 Company Locations and Facilities Java Culture coffee bar will be located on the ground floor of the commercial building at the corner of West 13th Avenue and Patterson Street in Eugene, OR.The company has secured a one-year lease of the vacant 2,500 square feet premises previously occupied by a hair salon. The lease contract has an option of renewal for three years at a fixed rate that Java Culture will execute depending on the financial strength of its business. The floor plan will include a 200 square feet back office and a 2,300 square feet coffee bar, which will include a seating area with 15 tables, a kitchen, storage area and two bathrooms.The space in the coffee bar will be approximately distributed the following way–1,260 square feet (i. e., 55% of the total) for the seating area, 600 square feet (26%) fo r the production area, and the remaining 440 square feet (19%) for the customer service area. This property is located in a commercial area within a walking distance from the University of Oregon campus on the corner of a major thoroughfare connecting affluent South Eugene neighborhood with the busy downtown commercial area. The commercially zoned premises have the necessary water and electricity hookups and will require only minor remodeling to accommodate the espresso bar, kitchen and storage area.The coffee bar’s open and clean interior design with modern wooden decor will convey the quality of the served beverages and snacks, and will be in-line with the establishment’s positioning as an eclectic place where people can relax and enjoy their cup of coffee. The clear window displays, through which passerby will be able to see customers enjoying their beverages, and outside electric signs will be aimed to grab the attention of the customer traffic. Products Java Cultu re will offer its customers the best tasting coffee beverages in the area.This will be achieved by using high-quality ingredients and strictly following preparation guidelines. The store layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar. Java Culture will also offer its clients pastries, small salads and sandwiches. For the gourmet clientele that prefers to prepare its coffee at home, Java Culture will also be selling coffee beans.The menu offerings will be supplemented by free books and magazines that customers can read inside the coffee bar. 3. 1 Product Description The menu of the Java Culture coffee bar will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, etc. Each of the espresso-based drinks will be offered with whole, skimmed, or soy milk. Each of t hese coffee beverages is based on a ‘shot’ of espresso, which is prepared in the espresso machine by forcing heated water through ground coffee at high pressure.Such espresso shots are combined with steamed milk and/or other additives like cocoa, caramel, etc. , to prepare the espresso-based beverages. Proper preparation techniques are of paramount importance for such drinks. A minor deviation from the amount of coffee in the shot, the size of the coffee particles, the temperature of milk, etc. , can negatively affect the quality of the prepared drink. 3. 2 Sales Literature Two thousand flyers will be distributed in the adjacent neighborhood, on the University campus, at the malls and in the selected office buildings within two weeks prior to the opening of Java Culture.Subsequently, free postcards with Java Culture endorsement will be printed to increase the company visibility among the patrons. Market Analysis Summary U. S. coffee consumption has shown steady growth, with gourmet coffee having the strongest growth. Coffee drinkers in the Pacific Northwest are among the most demanding ones. They favor well-brewed gourmet coffee drinks and demand great service. Eugene, OR, with its liberal and outgoing populace and long rainy winter, has traditionally been a great place for coffee establishments.Java Culture will strive to build a loyal customer base by offering a great tasting coffee in a relaxing environment of its coffee bar located close to the bustling University of Oregon campus. 4. 1 Market Segmentation Java Culture will focus its marketing activities on reaching the University students and faculty, people working in offices located close to the coffee bar and on sophisticated teenagers. Our market research shows that these are the customer groups that are most likely to buy gourmet coffee products.Since gourmet coffee consumption is universal across different income categories and mostly depends on the level of higher education, proximity to the University of Oregon campus will provide access to the targeted customer audience. 4. 2 Target Market Segment Strategy Java Culture will cater to people who want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although our location close to the University campus means that most of our clientele will be college students and faculty. Our market research shows that these are discerning customers that gravitate towards better tasting coffee.Furthermore, a lot of college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with peers without the necessity to pay cover charges. For us, this will provide a unique possibility for building a loyal client base. 4. 2. 1 Market Needs General trend toward quality among U. S. consumers definitely plays an important role in the recent growth in gourmet coffee. Additionally, such factors as desire for small indulgencies, for something m ore exotic and unique, provide a good selling opportunity for coffee bars.4. 3 Industry Analysis Coffee consumption has shown a steady 2. 5% growth rate in the United States over the last decade. In 1994, total sales of coffee were approximately $7. 5 billion with gourmet coffee representing 33% (or $2. 5 billion) of that. The retail coffee industry is flourishing in the U. S. Pacific Northwest. The local climate, with a long rainy season, is very conducive for the consumption of hot non-alcoholic beverages. At the same time, hot dry summers drive people into cafes to order iced drinks.Further, coffee has really become a part of the lifestyle in the Pacific Northwest. Its discerning coffee drinkers are in favor of well-prepared, strong coffee-based beverages, which they can consume in a relaxing environment. 4. 3. 1 Competition and Buying Patterns Competition According to the 1997 Oregon Food service Statistics (NAICS 72), Eugene had 45 established snack & non-alcoholic beverage bar s (NAICS 722213) with total sales of $14. 2 million. Among other establishments that offer coffee drinks to their customers are most of Eugene’s limited- and full-service restaurants.Java Culture’s direct competitors will be other coffee bars located near the University of Oregon campus. These include Starbucks, Cafe Roma, The UO Bookstore, and other Food service establishments that offer coffee. Starbucks will definitely be one of the major competitors because of its strong financial position and established marketing and operational practices. However, despite of Starbuck’s entrenched market position, many customers favor smaller, independent establishments that offer cozy atmosphere and good coffee at affordable prices.Cafe Roma is a good example of such competition. We estimate that Starbucks holds approximately 35% market share in that neighborhood, Cafe Roma appeals to 25% of customers, The UO Bookstore caters to another 10%, with the remaining market shar e split among other establishments. Java Culture will position itself as a unique coffee bar that not only offers the best tasting coffee and pastries but also provides home-like, cozy and comfortable environment, which established corporate establishments lack.We will cater to customers’ bodies and minds, which will help us grow our market share in this competitive market. Buying Patterns The major reason for the customers to return to a specific coffee bar is a great tasting coffee, quick service and pleasant atmosphere. Although, as stated before, coffee consumption is uniform across different income segments, Java Culture will price its product offerings competitively. We strongly believe that selling coffee with a great service in a nice setting will help us build a strong base of loyal clientele.

Adolescent Obesity in Canada

Adolescent Obesity in Canada Free Online Research Papers When is it too much? Since when has a simple act of eating become one of the world’s biggest issues? Since when has adolescent obesity caused so much mental damage to adolescents? Recent studies have shown that approximately 16 percent of adolescents are obese in the United States when in the 1960’s it was only four percent(FDA). What is being obese? MedicineNet defines being obese as being over twenty percent over their ideal weight. This varies from gender, age and height and adolescents being defined as students from ages 13-17.(MedicineNet) Obesity became a problem for adolescents when fast food restaurants became the most viable nutritional option. Luckily for Quebec schools, however, the Premier Jean-Charest passed a bill banning schools from serving or selling fast food. â€Å"Kids who eat better, who are well-fed, with a balanced diet, have more chances of having a healthy lifestyle, of being able to concentrate and to function to the maximum of their capacity, said Jean-Charest, the Premier of Quebec (CBC). Most of these teenagers become obese because it is a genetic trait from their parents. It is known that adolescents have a bigger appetite during adolescence generating a real passion for food. Many schools have decide to sell out to fast food companies and let their students have easy access to unhealthy food; making obesity in adolescents a common problem. Taking fast food out of schools and replacing them with more nutritional foods would promote healthy eating to adolescents. Schools should take a bigger part in the health of adolescents by banning fast food in schools because of stress, physical health and the fast food industry influence. Adolescent obesity causes major amounts of mental stress that can affect their behaviour in school which is why schools should make sure their students keep a positive and healthy lifestyle. Studies have also shown that when adolescents become obese and rely on food as a comfort zone, they do not do as well as other students academically and physically. They become lazy and stressed which leads to more eating. This routine causes emotional stress and can even lead to mental illness. This depression makes it even harder for obese teenagers to work out. â€Å"Fast food is also inexpensive; most menu items offer a full meal for under ten dollars. It is easy to see why fast food is so popular these days- it is convenient and reduces our stress† (Hyde 1). Though fast food is convenient, it is addictive and its satisfaction is only temporary. The stress it relieves is also temporary because, just like cigarettes, it is easily accessible but in the long term it increases stress. Fast food may be inexpensive, but adolescents cannot afford to become lazy and inactive over the long-term. It is the school’s responsibility to ensure that health of its students is a top priority. Over the years fast food has been served throughout many schools causing very unhealthy lifestyles but it reached a new level on December 8th, 2007 when ABC news reported that McDonald’s coupons are being printed on student’s report cards. Certain schools in Florida and many other places have decided to let McDonald’s promote their fatty foods to students who get good grades. The deal between these schools and McDonald’s is that every student that gets A’s or B’s will have a McDonald’s coupon for a free Big Mac. The schools are rewarding good students by giving them fatty foods. The schools commented saying that McDonald’s is contributing to the school by adding to the school’s budget. This was helpful to schools that wanted to increase their budget. This situation is not only in the United States, in Fredericton, Canada, a crowd of students at a local high school were interviewed. CTV news interviewed certain studen ts asking them why they had left school to eat at the nearest McDonald’s. They said that the school food was not good. The B.C. government said that by 2009, all junk food would be banned in schools (CTV). The McDonald’s representatives say that they never approached the schools, the schools came to them. One example of these schools is a certain school in Florida that was paid $1,600 to put a free burger or fries coupon on every single report card containing all A’s or B’s. â€Å"Teaching healthy eating in the classroom and providing fast-food vouchers for fundraising efforts is not sending a consistent message (Neville). Putting fast food vouchers on report cards only leads to confusion. â€Å"To have significant use of fast-food vouchers very much flies in the face of all the efforts to remove these poor food choices† (Haikerwal). Schools should not confuse their students by teaching them to not eat fast food while giving them McDonald’s coupons; they should find other ways to avoid advertising fast food as it is the school’s responsibility. The physical health of adolescents is in danger when unhealthy food is easily accessible. Most schools have one to two physical education classes each week. A simple adjustment made by the school could give students proper exercise and would help them live a healthy lifestyle. In many schools there are laws about recess but in some schools children are not allowed to play tag or even run. This does not promote an active lifestyle. Some people debate that it is the parent’s responsibility to make sure that their children are healthy, physically and mentally. They say that parents should talk to their child about exercise and educate them about it. It is a dangerous to assume that parents are always capable to take care of their children. It is the school’s responsibility to educate. It is their responsibility because, unless homeschooled, children spend most of their day at school. If school prepares you for life, then shouldn’t it tell you how to eat right therefore simply showing students how to eat healthy in small easy steps might encourage them to try and live a healthy lifestyle. â€Å"From 25-40 percent of children inherit the tendency towards overweight† (HelpGuide). For the reason of parents not having enough time with their children, schools should teach their students how to maintain a healthy lifestyle to avoid adolescent obesity. Fast food is becoming easily accessible and it is the responsibility of the schools to make sure that students are not exposed or encouraged to eat it in schools. Fast food companies around the world used different tactics to advertise to adolescents and have put fast food in some schools. This made many schools ban fast food in vending machines. A recent survey was taken at 345 high schools all around the United States asking them what they sell, how much they make and how much each product takes in. The results showed that all schools said fast food makes up 70 percent of all food sales. The schools should not encourage eating fast food on a regular basis. They should be helping all students by not serving fast food and making sure no students bring fast food with them to school which might encourage other students to do the same. One might argue that the fast food companies benefit the schools by helping the funding. What many don’t realize is that staying healthy is as important if not more important than education. Making sure that children know how to eat right is extremely important and they must know what is healthy and what isn’t therefore schools can use advertising of fast food but not in any blatant form that would send the wrong message to students. Schools should focus more on the students’ health and exercise rather than advertising fast food because it will lead to obesity at an even younger age. Schools should take a bigger part in the health of adolescents by banning fast food in schools because of stress, physical health and the fast food industry influence. The schools should remove vending machines and fast food as an option for lunch as it is extremely unhealthy and can lead to an obese lifestyle. Schools should set their priorities straight because if schools will advertise fast food and not show students how to live a healthy lifestyle then there will be very few who will be able to eat right. By keeping all these fast foods from schools and out of the students’ reach, the students will not have easy access to it in schools and this will promote eating healthy. Children who have one obese parents have a 50 percent chance of being obese. To prevent obesity from being passed down through parents, we should teach adolescents about the healthy lifestyle and what it can do. Obesity can lead to diabetes and heart diseases therefore the school should take full respons ibilities of the students. Research Papers on Adolescent Obesity in CanadaStandardized TestingQuebec and CanadaGenetic EngineeringEffects of Television Violence on ChildrenThe Effects of Illegal Immigration19 Century Society: A Deeply Divided EraMarketing of Lifeboy Soap A Unilever ProductHip-Hop is ArtNever Been Kicked Out of a Place This NiceAssess the importance of Nationalism 1815-1850 Europe

Photography and Context Essay Example

Photography and Context Essay Example Photography and Context Essay Photography and Context Essay Like all visual media and art works, we rely heavily on context to understand and appreciate photographs. Without context, we risk misinterpreting what we are looking at; we may under (or over) estimate its value or misunderstand the Intentions of the photographer that produced the Image. All photographic images contain contextual information that may be immediately obvious or may require Interpretation. Context may also be provided from the situation In which a photograph Is presented or found be, printed media, a gallery, TV etc. We can look at context in three different forms: internal, original and external Internal context refers to the subject matter of the Image and what Is Immediately obvious from looking at it. For example, a close-up, still life picture of an apple on a table requires no interpretation on behalf of the viewer (assuming he or she knows what an apple is) and carries no meaning beyond what Is obvious In the photograph. But as is pointed out in Criticizing Photographs, even a more complex and emotionally involving image such as an accident involving the death of a small child aeries Its own internal context and Is largely self-explanatory providing the viewer knows something about road traffic accidents and the significance of a blanket covering a body in the street. Original context refers to information (which may or may not be known) on the background of an Image and/or the Intentions of the photographer that produced It. This may require an understanding of the mindset of the photographer and familiarity with their other work for example, knowing that photography was one of several mediums in which Andy Warhol worked and that he often manipulated hotplates for artistic effect. Understanding original context in some images may also require a wider understanding of art or photography. Criticizing Photography uses the example of Sherries Olivines copies of Walker Evans photographs the concept of which would be completely lost if the viewer was not aware that they actually were copies, photographed from an exhibition catalogue. As the book points out, even the title After Walker Evans might lead you to believe the collection was created simply in deference to the great thatch photographer rather than to make a point about retrieve acts. An understanding of the conventions of photography also reveals that though Walker OFF Evans Orlando pantographs are now no longer protected Day copyright laws, Levees copies of them are an intriguing situation which is adopted as a central theme of the collection. Even factual press photographs may benefit from an understanding of the circumstances in which they were taken. Criticizing Photography uses the example of the iconic photograph taken during the Vietnam war of a group of children running along a road towards the camera. The central subject is young girl, naked and crying with her arms outstretched. Such a traumatic image could have emerged from virtually any war in the thatch. However, with the benefit of background information e, original context we learn that the children have been attacked by mistake by an American plane and that the girl has torn her own clothes off to prevent napalm burning her skin. Though such information isnt required for us to understand the horror of what is shown in the photograph, it does provide us with context which affects our interpretation of what we are seeing. External context can be derived from the situation in which photographs are viewed. An obvious example of this would be an image hung in an art gallery which we would probably be more ready to identify as art than a picture in a newspaper which we would see as factual. As Criticizing Photography points out: every photograph has an external context whether this happens intentionally or accidentally and that our appreciation of an image is colored by the situation in which we view it. This is even true of photographs appearing in similar but different media. For example, we are more likely to accept the truthfulness of an image that appears on the front page of The Times than we are on The Daily Star. Similarly. We are also more likely to accept a photograph as a genuine work of art if it is found hanging in major international gallery than we would if it was entered at a local photographic competition. Criticizing Photography uses the example of a photograph taken by Robert Doziness in a French cafe © in 1953. Because it was sold by his agent to several different organizations, this same image was used to illustrate French cafe © life, to warn against he evils of alcohol and to accompany an article on the problem of prostitution in Paris. This provides us with a graphic illustration of how external context affects how we interpret images. Conclusion What arises from this discussion is the cameras ability to take virtually any image out of its original context and create a new context for it. The simple act of deciding what to Include In ten Trade Ana want to leave out Ana when to clock ten saunter effectively removes an image from its original position in space and time and places it in a new context that we, as viewers, are left to interpret.

CONTEMPORARY BRAND MANAGEMENT REPORT Essay Example | Topics and Well Written Essays - 3000 words - 1

CONTEMPORARY BRAND MANAGEMENT REPORT - Essay Example Other brands too are making a foray in the market. (Interbrand 2006; Milward Brown 2006). While Harley Davidson (HD) has been seeing growth and profits for 19 consecutive years, it is not complacent in view of the growing competition. It has therefore set its eyes on the emerging markets with their predictably booming consumer market. If this takes off, the huge customer base of millions could open new doors for HD. However a carefully crafted marketing plan needs to be drawn for the purpose. HD has had a dream run for several years. The HD Brand carries weight and enjoys a special place. It has banked largely on its Macho Image which was aided by fun loving and beer guzzling characters in the classic film Easy Rider. Lately it has toned down this bad boy image but it retains the adventurous image it has built up. HD has made bikes for several segments and is most popular in the 18-21 and 36-55 age groups. Whoever has had a taste of HD power and performance in his teens has returned in later years to revive the feeling of machismo that invariably goes along with the brand. It is indeed irresistible as a person ages and is able to afford the premium brand that he could only admire at a younger age. The Harley Owners Group (HOG) was created in 1983 in response to a growing demanded by HD owners to share their beliefs, passion and pride and it has gained worldwide popularity since then, has over one million members and is still growing. HOG benefits include organized group rides, exclusive products and product discounts, insurance premium discounts, and the Hog Tales newsletter and the HOG is the largest factory sponsored group in the world. The HD shares on NYSE have HOG as their ticker symbol since 2006. (HOG) HD has unique engineering of its products. Made entirely in-house, the engines are entirely vestigial from an engineering standpoint, but have been sustained because of the strong connection between the distinctive sound

The Future of bussniess Research Paper Example | Topics and Well Written Essays - 1500 words

The Future of bussniess - Research Paper Example Generally, the failure of policymakers and the feeble financial system initiated the depression. However some economists believed with Keynes’ principle in explaining the â€Å"real cause† of the Great Depression -- capitalism (Rothbard, 2000). While capitalism may be to be blamed for the economic turmoil in the 1930s, the absence of enough evidence of the existence of capitalism in the modern economy absolves laissez-faire as the reason behind today’s persistent recession (Paul, 2002). If the today’s economy is indeed depressed, large corporations and small firms will be the first entities to crunch. With the decline of market stocks, investors would likely resell shares or worse, discontinue investments on any business undertaking. Businessmen will depend on government funding to shore up businesses. However when companies can no longer allot for debt servicing, they may undergo bankruptcy. Besides, easy money is not a guarantee since banks are also not recession-proof (Ewing, 2010). The weakening of the financial system would compromise productivity, and largely, labor force planning hence a massive unemployment. High rates of unemployment would result to decrease in demand as those who lost their jobs will cut costs of living. Furthermore, unemployment would result to homelessness, hunger, and/or other psychological and physical problems. To come out of the economic depression, companies should not rely greatly on debt. Aside from the fact that seeking aid from financial services likely incurs bad debt, it eliminates the susceptibility of banks during crises which is not the case. This would also increase independence as they will have to write off toxic assets and make better use of other assets (Ewing, 2010). Banks can no longer depend on low interest rates since this will only increase the dependence of corporations on them. Also, companies should not always resort to a

Classical and Operant Conditioning Assignment Example | Topics and Well Written Essays - 1250 words

Classical and Operant Conditioning - Assignment Example For instance, wearing a pullover or a jacket for me would be a cultural response in a place that would be colder than the place I belong to. My religious beliefs too would be influenced by the place that I belong to and thus, plays a large part in determining my identity as a human being. The eating habits of a culture would refer to the manner of eating food and what it consist of. 2. Define, compare, and contrast race and ethnicity. Discuss the origin and history of each term, and discuss its social implications today. Where the word race originated from is unclear; however, there are speculations that it may have its roots in the term ‘razza’, an old Italian word that refers to the lineage of a person (American Heritage Dictionary). It is used today to distinguish between people who have similar gene pools and have certain physical features in common. Ethnicity, on the other hand, refers to the place of a person’s origin and is derived from the Greek word †˜ethnikos’, a word that means ‘people’ or ‘nation’ (The Free Dictionary). It therefore refers to a collective that is created as a result of political motives. Even today, the word is used to refer to the origins of a person. People belonging to the same ethnicity may thus, differ racially. Race is however, a biological grouping and may constitute a single ethnicity. 3. - Compare and contrast the three modes of food production strategies. Discuss the relationship between the natural environment and food production strategies. The agricultural mode of food production is the most common mode of producing food in the world. Hunting is another form, while gathering food can be another. While the agricultural mode of food production is reliable and ensures a constant supply of food, the same cannot be said about other forms of food production strategies. Hunting and gathering are modes of producing food that are largely dependent upon chance. Agricultura l forms of the production of food enable women to take a part in work outside the homes while the others, in most cultures, do not. All these strategies have the common factor of the natural environment from which food id procured. The amount of game that is present and the fertility of the soil of a particular place decide the strategy employed there. 4. Compare arranged marriages to love marriages. What purpose does each serve in a culture? What are the advantages and disadvantages of each? Illustrate your discussions with specific examples. Arranged marriages refer to marriages that are conducted according to the will of the parents of the couple, while love marriages are conducted according to the will of the persons who get married. Arranged marriages are a means of procreation for a line without the person involved having to make any effort on his or her own. Love marriages, on the other hand, require effort on the part of both members of a couple. Love marriages are often use d as a means of joining two large fortunes to create an even larger fortune. Love marriages often defy the conventional arrangement of the society and the divisions of class and ethnicity. While arranged marriages ensure the survival of the line, love marriages ensure that the two people involved are comfortable with each other. 5. Define the concept of sustainability and discuss its importance in today's global economy. Use specific examples to illustrate your dis

Factors affecting growth and development Essay Example for Free

Factors affecting growth and development Essay Introduction There are numerous factors that could potentially affect how an individual grows and develops. As Beyoncà © was growing up she may or may not have experienced factors that could influence on how she lives and what her future plans out to be. In this assignment, I will explain different situations for 5 life factors that may determine how someone lives. One of these is the biological factor. This is anything that affects how someone develops for example FAS. The second factor is environmental, this affects how someone develops due to their surroundings e. g. someone who is asthmatic. Thirdly is the socioeconomic factor, which according to Classroom.synonym.com (2017) â€Å"are the social and economic experiences and realities that help mold ones personality, attitudes, and lifestyle. The factor can also define refine regions and neighborhoods.† Next is the genetic factor this factor is based on things that affect an individual’s development because of their DNA. Finally is the lifestyle factor this is where the life that someone lives can affect how they develop physically, intellectually, emotionally and socially. Biological A biological factor that I would be explaining is Fetal Alcohol Syndrome (FAS), which ultimately is an avoidable condition caused by the heavy consumption of alcohol that the pregnant mother is in taking. When an individual is pregnant the baby depends on them to be able to survive and grow, this process is done from the mother passing nutrients and oxygen from her blood, into the unborn baby’s placenta which then travels to the baby’s bloodstream. The mother will also help with the removal of waste and CO from the unborn baby. When a mother drinks alcohol it gets into her bloodstream which then eventually will pass through the placenta, which separates the mothers and baby’s blood, then entering the baby’s bloodstream. Mackintosh. M (2017) says that â€Å"drinking alcohol in the first three months is linked to miscarriage and birth abnormalities.† This is due to the high rate of alcohol in the baby’s blood which reduces the rate of oxygen ca using hindering the development of the baby’s lungs, heart and brain. There are many reasons on why someone may want to drink alcohol whilst pregnant. One reason could be that they are addicted to alcohol meaning that they can’t usually stop without the help of other people. Another reason could be that the mother just simply is totally clueless of her pregnancy, therefore, has carried on as normal for the first couple of months of the pregnancy. However, for many of the different reasons, there are people who are willing to help to ensure the safety of you and the unborn baby. An individual living with FAS will normally have visible physical effects such as distinctive facial features which include: a small head, narrow eyes and a smooth philtrum (the area between the nose and top lip). However, these features are more apparent when they are younger. It is known for some people who have FAS to have learning difficulties such as such as problems with thinking, speech, social skills, timekeeping, math’s or memory and mood, attention or behavioral problems – such as autism-like behavior or attention deficit hyperactivity disorder (ADHD). (NHS.UK, 2017) According to psychiatry.emory.edu (2017), â€Å"Children and adolescent with FAS and other alcohol-related disorders may be developmentally delayed, have mental retardation or have problems with specific learning differences or disabilities. These conditions are often associated with social, emotional, behavioral, and academic problems.† When these and other deficits are not identified early in life, children may be viewed as being deliberately â€Å"bad† or having â€Å"emotional† problems when, in fact, they are unable to act in ways that caregivers ask of them. Such labels can be very damaging to self-esteem.† Environmental There are many environmental factors that could affect an individual’s development, physically, intellectually, emotionally, and socially. For this factor, I will be explaining the effects of ‘Damp and Overcrowded Housing’. Dampness in buildings are mainly caused by the condensation of moisture in the air, the moisture settles and create perfect environments for bacteria such as fungi to grow. For example, If the mold/damp is present on a painted or wallpapered wall, it would cause the paint or wallpaper to peel away from them. If the mold continues to grow, it increases the risk of respiratory problems such as coughs and asthma, this is more likely for children. Many families live in a house that thrives with mold and dampness, leaving them open to the effects. There are many children who will experience asthma attacks due to the mold and overcrowding, resulting in them missing vital days of school. Which then lowers their chances of getting good qualifications, decreasing the chances of getting well-paid jobs. Living in poor quality housing will also affect an individual’s mental state, they may end up being depressed and stressed, due to the pressures that they are put under. The effects of stress can lead to behavioral problems such as eating disorders, physical problems such as nausea and dizziness, and cognitive problems such as memory loss, (Helpguide.org, 2017). It may also result in miscarriages or premature births which isn’t really good for the mother or the child. Due to there not being enough room in the house it could cause fights and relationship pressures to occur. Living in a damp and overcrowded house can also lead to other environmental factors such as discrimination. Discrimination affects both the children and adults of the family. For example, if a child, living in a house that has damp went to school some children may bully that individual because their clothes may smell like damp. This will affect how they make friends, because they may be wary about how people will react to them due to the past or ongoing situations of where they have been bullied. â€Å"Children from low-income families often forgo events that most of us would take for granted. They miss school trips; can’t invite friends round for tea; and can’t afford a one-week holiday away from home. While studies show that there are more play areas in deprived areas, their quality is generally poorer. Vandalism, playground misuse and danger of injury all act as deterrents to using what otherwise might be good facilities.† (cpag.org, 2017) Socioeconomic Income is the money that an individual or household gets and according to myaccountingcourse.com (2017) expenditures â€Å"are payments of currency or barter credits for necessary inputs (goods or services). This could be anything from purchases equipment to hiring employees. Obligatory settlements or payment of liabilities such as invoices, receipts, and vouchers can also be considered expenditures.† Both expenditures and income can affect an individual’s life in positive and negative ways, â€Å"your income has a greater impact on your health than lifestyle choices.† (Therecord.com 2017). An individual living in a high-income family may experience many positive interactions and opportunities that people who may be living in a low-income family may not experience. However, there are some disadvantages of being in a high-income family is that others may take advantage of them, for the money. Another disadvantage that applies to both high and low-income families i s that the individuals within may start to become ungrateful towards things and not think of others. Children who live in low-income households tend to struggle more than others with a higher income in many situations in life for example education or health, this is the secondary effects of an individual being poorer. Children living in poorer households are more likely to have low attendance/punctuality at school and are also more likely to get behavior referrals due to ‘bad behavior’. Lowered attendance leads too many missed lessons which put them behind hindering their intellectual development and their behavior which is seen as socially wrong would impact on them making friends. â€Å"Education is the process of learning. It includes the difference in the level of education that somebody has received and the qualifications that somebody has,† (classroom notes, 2017). Children from around the age of 5 may start to experience being bullied, due to their family income by other children, this can cause emotional outbursts triggering them to act out or even being extremely weary and quiet. Bullying can cause an individual to be emotionally unstable which will have impacts on their sexual relationships in future life. According to jrf.org.uk, (2017) â€Å"income influences many different outcomes at the same time, including maternal mental health and children\s anxiety levels and behavior.† Someone living in a high-income family will physical dress up well and they may have the latest fashion trends, whereas someone living in a low-income family may appear to have scruffy or large clothes that may most likely be handed down from a family member. Genetic The genetic factor that I will be explaining in this assessment is cystic fibrosis (CF). Cystic fibrosis is a genetic disorder which causes a mass production of mucus to build up throughout the individual’s organs in their body. An individual will only get CF if both biological parents were carriers of the gene. This means that parents that don’t have CF have a possibility of conceiving a child who has and shows CF. this disorder is very harmfully for an individual it affects their lungs due to the buildup of mucus in the pathways which then leaves them open to infections. Cysticfibrosis.org.uk (2017), states that â€Å"Cystic fibrosis can cause the pancreas to become blocked with mucus, and when this happens enzymes required for digesting food cannot reach the stomach. People with CF often need to take more than 50 tablets a day to help digest food and keep respiratory symptoms in check.† Someone who has cystic fibrosis will have a lowered life expectancy the average life expectancy of someone one living with CF is 41years old. Cystic fibrosis affects someone’s daily life because for treatment an individual will have to go through daily routines such as physio and taken tablets. These help to control the effects of CF. â€Å"Living with a chronic disease, such as CF, can be emotionally challenging. Although moments of sadness and anxiety due to the uncertainty of your health may come and go, depression and persistent anxiety should be treated as part of your overall health and emotional wellness.† (cff.org, 2017). Due to appointments, a CF patient may experience a low attendance at school or college, the missing lesson will then have intellectual development issues on the individual because they have missed out on key information that the teacher has given out. This disadvantages that individual compared to their peers which might cause them to feel isol ated. Lifestyle For this factor, I will be explaining about the use and misuse of substances. There are 2 types of drugs that someone may use these are: medical drugs such as paracetamol are usually prescribed by a doctor, to either relieve pain or to cure illness. Mackintosh. M (2017), explains that â€Å"recreational drugs such as alcohol and tobacco are taken by people because they like the effects that they have on their bodies, but they are addictive. Heroin and cocaine are illegal recreational drugs that are very addictive.† There are 3 main categories of drugs these are depressants, stimulants, and hallucinogens (cause hallucinations or sensations and images that seem real though they are not). These will all influence an individual, however, the effects will be different depending on the type of drug that they have taken. Depressants such as alcohol and heroin tend to reduce the activity of an individual’s nervous system for a while. Some people will drink alcohol because they are feeling low/stressed, however, the effects of the alcohol cause the person to feel even lower so then they would drink some more, and the cycle will then continue. This may result in an individual beige pendant on alcohol which is a gateway to addiction. According to Wikipedia.org (2017), â€Å"alcohol intoxication affects the brain causing slurred speech and delayed reflexes.† Stimulants such as caffeine, speed up the reactions of the nervous system resulting in high performances in sports. According to Drugfre eworld.com (2017), â€Å"Stimulants can be addictive. Repeated high doses of some stimulants over a short period can lead to feelings of hostility or paranoia. Such doses may also result in dangerously high body temperatures and an irregular heartbeat.† This can cause individuals to feel socially cut off from everyone, which will affect them socially and emotionally.

McDonalds Employee Relations

McDonalds Employee Relations Q.a. What may McDonalds have considered in order to establish their approaches to collective bargaining in both Germany and the UK? To answer the above question we first need to know about basics of collective bargaining where Collective Bargaining is defined as the process of turning disagreements into agreements in an orderly fashion. Collective bargaining is the process followed to establish a mutually agreed set of rules and decisions between unions and employers for matters relating to employment. This is a regulating process dealing with the regulation of management and conditions of employment. Collective bargaining is used as the negotiation process between employees and employers with unions acting as the representatives of employees. The entire process depends on the bargaining powers of the concerned parties. In line with the above definition McDonalds may have considered the approach and settings of collective bargains as an important issue of employee relations. The German setting and approach McDonalds may have considered establishing their approaches to collective bargaining in Germany: The traditional collective approach to Employee Relations (ER) in German companies is deeply rooted in the particular configuration of the German Industrial Relations (IR) system. This is characterized by a high degree of regulation and a dense, encompassing institutional infrastructure that imposes a uniform set of institutional constraints on companies, but at the same time provides incentives for employers to accept institutional constraints. McDonalds, to establish its approaches to collective bargaining this ER and IR framework may have been considered in first instance. In addition, the institutional structure is highly integrated with strong linkages, not only within the IR system, but also to the wider German businesses system. Key elements of the German model, to which the majority of German companies subscribe, are the centrally co-ordinated sector based collective bargaining system and employee representation at domestic level via the works council system equipped with sta tutory participation and consultation rights. Food industry in Germany is not beyond this mechanism where McDonalds considerations regarding collective bargaining approach must have encompassed with statutory participation and employee consultation and codetermination rights. Indeed, German employers have to negotiate a densely structured institutional framework inside and outside the company level. The German approach to collective bargaining is also underwritten by strong labor market legislation and an elaborate welfare system. Despite growing interest in individual bargaining style direct employee involvement mechanisms, their uptake has so far been comparably modest in German companies (Sperling, 1997). Because of the wide ranging rights of information, consultation and co-determination in the German food industry, the use of individual voice mechanisms is relatively unimportant in the German setting where collective bargaining still has the paramount influence. Therefore, in the international context, McDonalds may have considered a propensity to support a collective approach to ER in their international operations by recognizing trade unions, engaging in collective bargaining and establishing strong workplace level employee representation systems. The UK Setting and the UK Approach to Employee Relations In contrast to Germany, the contemporary British system of collective bargaining is characterized by a weak regulatory framework and a thin, fragmented institutional infrastructure, which imposes relatively few barriers and constraints on labour relations practices. The fragmentation of the institutional structure goes hand in hand with weak linkages both within the IR system and in connection to the wider national business system which obviously includes food industry in the UK. Because of the relative permissiveness of the contemporary IR context, the UK seems to be a particularly suitable country for McDonalds, as subsidiary, to explore the country of origin effect in international operations, since home country approaches to ER can be transferred relatively unconstrained by host country institutional arrangements. However, to uncover the existence of possible ownership effects it is necessary to establish the differential space between the home and the host country ER approaches. Contrary to the German experience, no distinct stereotypical UK ER approach can be identified. Traditionally the cornerstone of labor relations was the pluralist workplace industrial relations system, which subsequently collapsed in the 1980s in the wake of the neo-liberal labor market policies under the Thatcher government. These reforms are most important issue to be considered in establishing collective bargaining approaches in the UK which have encouraged employers to dispense with collective labour relations and to individualise ER along the lines of US style HRM by end of the 1990s a collective approach to ER is no longer representative of the economy as a whole, but is increasingly confined to the public sector and a dwindling minority of private sector companies. In the private sector, trade union recognition collapsed throughout the 1980s and 1990s and with it the incidence of workplace level trade union representatives. The institution of collective bargaining dramaticall y declined. By 1998, two-thirds of private sector employees had their pay fixed by management decision without any union involvement. Here, employees are neither represented by collective voice mechanisms, nor do they enjoy a comprehensive individual voice mechanism. In case of establishing McDonalds may have considered those conditions and changing mechanisms to establish their approaches to collective bargaining efficiently. Factors May have been considered by McDonalds National Legislation: National legislation must have been considered by the McDonalds in establishing their approached towards collective bargaining within the industry both in UK and Germany. In the UK legislation there is no specific preference regarding the mode of employee or industrial relationship for MNEs like McDonalds. So McDonalds is well known as anti-union giant in the UK and their approach towards collective bargaining is strictly negative. In Germany on the other hand, has a highly regulated industrial relations system which, in theory at least, provides considerable constraints on the employee relations practices of MNEs. As a result McDonald had to thing the statutory bindings and regulations constraints regarding approaches to collective bargaining. Codetermination and collective bargaining rights The McDonalds in case of both Germany and UK has considered these rights as a different approach. German workers enjoy a dual system of representation, collective bargaining rights and co-determination rights through the institution of the works council and the supervisory board. Together with codetermination and collective bargaining rights, these legally enforceable and constituted rights appear to provide German employees with significant power resources compared to UK employees. So McDonalds must have considered the issues of the both rights of the employees before establishing their bargaining approach. Size of Franchise: The McDonalds corporation established itself in the UK in 1974, in Germany in 1971. The corporation currently has well over 800 stores in Germany amongst approximately 65% outlets are franchisee where in there are a similar number of stores in the UK with some 20% franchisee with approximately 45,000 employees in each country. In this case being a fast-food market leader in both countries McDonalds have considered the size of franchise. The franchise aspect influence collective bargaining issues through local entity and regulations involvement. So size of franchise is also a factor that may have been considered. Unioin Membership: McDonald also may have considered Union membership. German unions are arguably better organized and have retained a position of relative strength compared to those in the UK. Union membership at McDonalds in Germany and in the German fast-food industry is very small at around 5 per cent. However, these low percentages are still higher than the percentage of union membership at McDonalds and the fast-food industry in the UK. So this issue is an important consideration in establishing Macdonalds collective bargaining approach. The increasingly anti-union climate: The increasingly anti-union climate in the 80s and early 90s has encouraged Macdonalds in the UK to withhold or withdraw union recognition, and discouraged employees from joining unions and posed difficulties for recruitment. In Germany, union membership remains at around 5 per cent at McDonalds. The findings suggest that it is only where a works council has been established where still there is better union practice than the UK. So this consideration may have been involved in planning McDonalds approach towards collective bargaining. Characteristics of Workforce and Nature of the industry: McDonalds have considered both the factors in case of both countries to design its approach towards collective bargaining. Redundancy and employee apathy: Redundancy and employee apathy amongst part-time, temporary, foreign or young workers undoubtedly play an important role in the low or non-existent levels of union membership. So this factor may have been considered in both UK and Germany. Strong corporate culture: Strong corporate cultures are seen as instilling appropriate behaviors and. This is essentially what is argued here with regard to the non-union approach of McDonalds in both the countries. McDonalds Anti-union belief: McDonalds is basically a non-union company and intends to stay that way. About unionization in the UK once McDonalds stated thatà ¢Ã¢â€š ¬Ã‚ ¦.. unionization has risen its ugly head over the years, but you know, we feel that we offer a good deal to people, all kinds of ways in which we can communicate, so that if there was a problem they can bring it to management, we feel that we dont need unions. But in Germany McDonalds never been outspoken like in UK about union. Public image Macdonalds has a big public image and brand reputation which may have been considered both in the UK and Germany to establish collective bargaining approaches. Employer Associations Employer associations in Germany are stronger than UK. So the MsDonaldS approach in the UK is different from that of Germany. Q.b. How may McDonalds have considered individual bargaining as an alternative or additional approach in both Germany and the UK? What benefits and/or problems may this have brought in both countries? Individual bargaining: Individual bargaining is the process by which an employer and an employee negotiate an individual contract of employment, regulating the terms and conditions of employment. Individual Bargaining: Advantages The main advantage of individual bargaining is it is a single voice and thus there is no conflict in matters Another advantage of individual bargaining is that it expresses the views and opinions of one person and thus there is no compromising Individual Bargaining: Disadvantages The main disadvantage of individual bargaining is that the manager will not take a lot of notice of just one persons views or opinions and therefore nothing will happen Thus there is not a lot of chance that individual bargaining will have an influence on company decisions and policies. Collective Bargaining: Advantages The main advantage of collective bargaining is that the manager will not take a great deal of time in deciding on what action to take on an individual level. The employees have greater influence in the final decision the manager will take. There is also a chance of the employees getting what they demand. Collective Bargaining: Disadvantages The main disadvantage of collective bargaining is that it is seen as depriving the individual worker of their individual liberty and voice. The major changes in the industrial relations in UK i.e. a shift away from collective bargaining towards individual argaining were in the favour of McDonalds own strategy. The turn down in the union membership in both UK and Germany also helps McDonalds to practice the individual bargaining in their organization. Benefits: Improvement in the relationship of management and workers within the organization as it is evident from the statement of John cooke McDonalds US Labour relations chief as: We feel that we offer a good deal to people, all kinds of ways in which we can communicate, so that if there was a problem they can bring it to management. As employees are generally unaware of their rights they can take advantage of the situation to save their costs. As example is given cleaning of uniforms. And also regarding pay, performance related pay, probation and notice for redundancy, paid leave. Individual workers can never be a threat for McDonalds where there may have a chance in the existence of trade union. Disadvantages: Loss of public image in Germany that subsequently decrease their sale growth in German market. Large compensation need to provide for violating employees rights in different work place. Q. c. How may the approach to collective bargaining in Germany and the UK influence employee relations for McDonalds internationally? McDonalds opposition to trade unions is now well-documented; however, the extent to which it can operate without unions or can avoid or undermine collective bargaining with unions and/or statutory works councils varies considerably in different countries and over time. Consequently the ability of national unions and their GUFs to improve pay levels and conditions of work has been limited, variable and by no means static. This is nicely illustrated by McDonalds operations in New Zealand where the corporation responded pragmatically to changes in government and labour legislation, excluding unions from and then returning to collective bargaining ahead of law reforms aimed at strengthening unions in 2000, but continued to keep unions out of its restaurants wherever possible. Attempts to regulate McDonalds employment conditions are therefore an ongoing struggle in which without pro-union labour law, unions have little chance of organising workers and even less chance of establishing collective agreements. This may come as no surprise in countries such as the and Ireland where unions have had either no success or short-lived successes in gaining union recognition only to be denied before collective agreements can be established or enforced. However, even unions located in countries with more stringent labour legislation (e.g. Denmark, the Netherlands, France, Italy, Germany, Sweden and Norway) have had varying success in achieving some improvements in employee representation, pay and conditions of work and even where improvements have been achieved they are often under threat. Union attempts to increase the number of union-backed works councils and establish a company-level works council (Gesamtbetriebsrat) have completely failed, resulting from a number of sophisticated union-busting practices. Furthermore, despite some success in persuading McDonalds to accept collective bargaining in Germany in the late 1980s, McDonalds withdrew from collective bargaining in 2002 and has threatened to deal exclusively with a yellow union. In Denmark, where average union membership is much higher than Germany and labour law is equally stringent, McDonalds only agreed to bargain collectively after a year of conflict and boycotts involving other Danish unions and support from Finnish and Swedish unions in the late 1980s. McDonalds has tried to roll-back the basic terms of such agreements ever since. Nevertheless, in Sweden, Norway and Denmark, McDonalds workers do enjoy better conditions of work and higher pay than in other European countries and the USA itself. However, even in those countries it is very difficult to establish union representatives in the outlets, something which experience shows is essential if such collective agreements are to be properly enforced in. Despite these difficulties European unions have undoubtedly had some success in bringing McDonalds to the bargaining table, especially where sector-level bargaining is in effect compulsory and where labour law is more stringent and supportive of union rights and collective bargaining. Q.d. What additional or alternative methods could support good employee relations for McDonalds? Consider the role an HR function could take? The HRM approach to employee relations can be described in terms of several prescriptions that McDonalds can use for good employee relationship. An HRM model for employee relations focuses on a drive for commitment meaning that the focus of the organization should be to win the trust, motivation and commitment to the organization, participating in its development opportunities. Emphasis is on mutuality, meaning that employees share common goals, the vision and mission of the organization. Communication within the organization follows an established set of procedures that are agreed formally or informally and may include briefings, meetings with representatives, etc. HRM emphasizes the shift from collective bargaining to individual contracts. Employee involvement in McDonalds may be fostered and a number of techniques and approaches are followed to support their involvement. Total quality management aims at continuous improvement of quality. Another initiative for McDonalds is flexible working arrangements and focus on the life-work balance through harmonization of conditions for all employees. Finally the support of employee communities of practice and team spirit are of high priority. Employee relations describe as in-terms employee communication, employee involvement, employee rights and employee discipline. Armstrong has identified the elements of employee relations as follows may have been considered in designing the employee relationship: Formal and informal policies and practices of the organisation. The development, negotiation and application of formal systems, rules and procedures for collective bargaining, handling disputes and regulating employment. Policies and practices for employee communications . Informal and formal process regulating the interactions between managers and employees. Policies of the government, management and trade unions. A number of parties including state, management, organisations, trade unions, employees, etc. The legal framework. Institutions (e.g. ACAS) and the employment tribunals. The bargaining structures, recognition and procedural agreements enabling the formal system to operate. Employee relations processes Figure Reconciliation of interests between employers and employees According to the Industrial Relations Services there are four approaches to employee relations that can contribute in better relationship between McDonalds and its employees are: Adversarial meaning that employees are expected to follow the targets identified by the Organization. Traditional meaning that employees react on management proposals and directives. Partnership meaning that employees are involved in assisting the organisation and consensus is reached in decision making related to policies. Power sharing employees are involved also in daily management apart from policy making. Employee relations policies act to disseminate its preferred approach with respect to the relationship it wants to have with its employees and the empowerment of employees for certain activities. Employee relation policies cover several areas McDonalds may have used in improving employee relations including: Trade union recognition meaning decisions with respect to the recognition or derecognition of certain unions and preferences of the unions the organisation prefers to deal with. Collective bargaining meaning the identification of those areas that should be covered from such a negotiation. Employee relations procedures meaning procedures such as redundancy, grievance handling and disciplinary actions. Participation and involvement meaning the extent to which the organization shares power and control with its employees. Partnership meaning the extent to which a partnership with employees is desirable. The employment relationship meaning the extent to which employment terms and conditions are controlled by collective agreements or individual contracts. Harmonization meaning the harmonization of terms and conditions of employment arrangements. Working arrangements meaning the extent to which unions are involved in the determination of working arrangements. Employee involvement is central to employee relations as Bratton and Gold discuss. Employee involvement can be described in terms of the form of involvement (whether it is formal or informal), the level of involvement in the organizational hierarchy and the degree of involvement. Across these three employee involvement dimensions several types of involvement can be rated from the lower ones in terms of empowerment, involvement and organizational level to the higher ones. Through wide range of employee involvement McDonalds can start good employee relations process which never been in this organization. The following situations are ranked in an ascending order in terms of all three dimensions of employee involvement McDonalds should take into consideration: Communication -> Financial Involvement -> Problem solving groups -> Quality circles -> Cross functional teams -> Self directed teams -> Collective bargaining -> Worker directors -> Works councils. Employee involvement in McDonalds can be described as an involvement-commitment cycle, a communication cycle that builds an internal culture encouraging initiative, learning and creativity. The cycle consists of the following stages: Managers perceive the need for involving employees in decision making Introduce new forms, employee involvement and open communication mechanisms Greater autonomy and input into decision making Increased employee job satisfaction, motivation and commitment Improved individual and organisational performance. Q.e. Conclude by taking the key elements of your observations in steps a-d regarding McDonalds approach to employee relations in order to make a short recommendation for similar countries or organisations with regard to developing and/or improving their employee relations Findings recommendations: The process of collective bargaining is to settles down any conflicts regarding the conditions of employment such as wages, working hours and conditions, overtime payments, holidays, vacations, benefits, insurance benefits etc. and management regulations. In most areas, McDonalds German employees appear to enjoy better conditions than their UK counterpart. This is particularly so with regard to holiday entitlement but again this is still lower than for most German firms. The recent UK pay increase has brought pay levels close to those in Germany. In Germany the NGG are satisfied that by and large they have been able to improve pay and conditions for most employees, however, there remain two main problems. The above discussion suggests that there is an obvious need to scrutinise the powers of MNEs and it raises questions about the adequacy of labour legislation. Conditions of work and employment appear to be increasingly threatened, regardless of particular institutional arrangements. Weak or ambiguous legislation and continuing employer demands for flexibility, decentralisation and deregulation may increasingly allow MNEs to choose employee relations policies with interference from external labour market institutions. This may be too pessimistic, clearly more comparative work is needed in the area and it will need to concentrate on the common themes or tensions in all countries and examine how they are affecting the choices of micro-level actors and institutional arrangements in different societies. Individual bargaining can be used as both of alternative to collective or in parallel. But my recommendation for Macdonalds to use individual bargaining as an alternative approach specially in Europe and American territory whereas in Australia and New Zealand it could be used in addition. Due to decline in collective bargaining in all over the world it is now strongly recommended that McDonalds should prepare to adapt with a change in the bargaining structure which is becoming more decentralised in Sweden, Australia, the former West Germany, Italy, the United Kingdom, and the United States, although in somewhat different degrees and ways from country to country. We have also come to understand that bargaining structure both influences and is influenced by the distribution of bargaining power. Yet, data that allow clear tests of the effects of changes in bargaining structure on bargaining outcomes generally have not been available. The difficulty of assessing the effects of bargaining structure arises in part from the fact that there is no simple measure of the degree of bargaining structure centralisation, because the location of collective bargaining often differs depending on the subject of bargaining. In many countries, wages are negotiated in company or sectoral agreements, and work rules are set at a lower level, often in plant agreements. Furthermore, worker participation in decision making often occurs at still another bargaining level, or through informal mechanisms (works councils or shop floor discussions, for example) rather than through collective bargaining agreements. McDonalds is now a biggest brand in the food industry world-wide. So it has its own responsibility to look into public image and good employee relations which are widely correlated. So McDonalds should keep very efficient employee relation practice through an efficient Human Resource Strategy and functioning properly on HR roles. Web Resorce: www.rdi.couk http://www.wales.ac.uk/en/account/login.aspx References: Royle,T (1999) The reluctant bargainers? McDonalds, unions and pay determination in Germany and the UK, Industrial Relations Journal,30(2), p135-150 A, Arthur and et al. (2001),Strategic Management: Concepts and Cases, 12thedition, McGraw-Hill Irwin ACCA, 2005-2006, Paper 3.5 Strategic Business Planning and Development, 5th Edition, June 2005, for exams in December 2006 and June 2006 Study Text, BPP Professional Education BBC.com (2003). Court dismisses McDonalds obesity case. BBC. 22 January http://www.bbc.com/issues_06/030807EC.html. (Accessed: 2 November 2007). Bized.co.uk.(2006). McDonalds Company Facts. Bized.co.uk. [Online]. Available at: www.bized.co.uk/compfact/mcdonalds/mcindex.htm. Botterill, J. and Kline, S. (2007). Re-branding: the McDonalds Strategy. Emerald management First. Brassington F., (2005). Essentials of Marketing (Vol. 2). USA, St. James Press. CNNMoney.com (2007). Fortune 500 index. CNN.com. [Online]. money.cnn.com/magazines/fortune/fortune500/2007/index.html. Data Monitor. (2007) McDonalds Corporation Profile Reference Code:067DBDCC-E9DC-4CAC-80AD-164A6748F392 [Athens], http:/ www.datamonitor.com, Eisenberg, D. (2002). Can McDonalds ShapeUp? . Times.com. 25 September. http:/ www.time.com/time/business/ article/0,8599,354778,00.html Erlichman, J. (1994). Leaflet A Threatto McDonalds. The Guardian.29 June. http://www.guardian.co.uk/uk_news/story/0,3604,1299121,00.html. External and Internal Factors Affecting McDonalds- Management Theory. External and Internal Factors Affecting McDonalds Management Theory Paper Forrest, W. (2006). McDonalds Applies SRM Strategy to Global Technology. Reed Business information. 7 September. http:/ www.purchasing.com/article/CA6368285.html. Goggoi P.. (2006). Why McDonalds Isnt Free of Trans Fat Business Week Online 00077135 [EBCSCO], http://web.ebscohost.com/ehost/detail?vid=2HYPERLINK http://web.ebscohost.com/ehost/detail?vid=2hid=117sid=17122dbb-79eb-4b1f- [emailprotected]HYPERLINK http://web.ebscohost.com/ehost/detail?vid=2hid=117sid=17122dbb-79eb-4b1f- [emailprotected]hid=117HYPERLINK http://web.ebscohost.com/ehost/detail?vid=2hid=117sid=17122dbb-79eb-4b1f- [emailprotected]HYPERLINK http://web.ebscohost.com/ehost/detail?vid=2hid=117sid=17122dbb-79eb-4b1f- [emailprotected]sid=17122dbb-79eb-4b1f- b879-472028dbb304%40sessionmgr109 HealthActive (2007) Active After-school Communities http://www.healthyactive.gov.au/internet/healthyactive/publishing.nsf/Content/active_after_school_communities.pdf/$File/active_after_school_communities.pdf Henry Assael, 1998, Consumer Behavior and marketing action, 6th Ed., South-Western College Publishing IASO International Association for the study of Obesity. (2007). Making schools and young people responsible: a critical analysis of Irelands obesity strategy. http://www.blackwell-synergy.com/doi/full/10.1111/j.1365- 2524.2008.00763.x#Education,%20schools%20and%20obesity, Jagger, S. (2007). As Americans tighten their belts, fast-food operators let it all hangout. In The Times, 21 July 2007, 62.